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Stanley Hainsworth

Founder & Chief Creative Officer
,
Tether

Bio

While working on his follicular iconoclasm, along the way Stanley mastered the art of brand storycraft while serving as a creative lead at three of the great brands of our time: Nike, Lego, and Starbucks. He is now the Founder and Chief Creative Officer of Tether, a storytelling juggernaut creating branding, design and advertising for a diverse range of clients such as Google, BMW Motorrad, Pepsi, Under Armour, Microsoft, Amazon, Gatorade and many others. And he fills up his spare time with writing books and posts, teaching classes, and speaking about wise branding things and stuff.

Sessions

12:55 pm
20 min
October 23, 2022
S100

How to Translate a Brand Promise into Packaging (or, Why a Healthy Dose of Ignorance is a Good Thing)

How do you think like a consumer and create a brand experience through the ultimate touchpoint of your product, your packaging?

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