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Candice Crane

Founder & CEO
Petal Sparkling Botanicals


Visionary founder & CEO of Petal, Candice Crane, plays supermom to three rosy-cheeked rebel girls, wife to her soulmate and lady boss in the workplace. Although raised in Chicago, Candice’s roots take her back to her birthplace, South Africa, where she spent summers surrounded by the beautiful landscape and her amazing family. The idea for creating a line of sparkling botanical beverages was inspired by her two grandmothers and their love for tea. Her grandmother, René, a true rebel who ran away at sixteen to marry the man of her dreams, often sipped rose petal tea and always served different types of teas at afternoon teatime. Grandmother Zelda sewed her own enchanting floral tea blends into sachets. They planted the seeds for Candice to become the botanical alchemist she is today, dedicated to honoring all the florals in the natural “queendom”.

When Candice’s vision blossomed into action, she decided to bottle up her own botanical blends, add some sparkles, and share their goodness with the world. In 2017, she drew on her background in production and marketing and founded Petal, an organic sparkling beverage company focused on organic goodness – to celebrate the rebels and romantics who inspire her – and to empower women everywhere to make their own dreams come true.


2:15 pm
1 hr
October 23, 2022

Panel Discussion – CPG Knowledge Exchange: Lessons Learned Along the Way

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