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11:10 am

20 min

October 23, 2022

S100

Launch Your Brand with Sustainable Packaging Baked In

Paul and Matt discuss case studies on emerging brands’ attitudes and experience with sustainable packaging.

In this session, you will learn:

  • Your package should organically co-evolve with your product from the start, from the first idea, and as the product is developed, to launch. 
  • If sustainability is a goal for your packaging or your brand, it should be an initial consideration. It’s harder to add later on.
  • Packaging IS the product, so consider the whole system together—product, primary package, and secondary package.
  • Don’t let perfection be the enemy of the good. Goals for 100% recyclable packaging in the future shouldn't discourage you from 50% recyclable today. 
  • Maintain the iterative approach to packaging—you’re never finished. Keep this in mind with MOQ and supply inventory.
  • Don’t forget the omni channel. Consider retail, D2C, and 3rd-party e-commerce like Amazon. Have a plan.

Moderator