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12:55 pm

20 min

October 23, 2022

S100

How to Translate a Brand Promise into Packaging (or, Why a Healthy Dose of Ignorance is a Good Thing)

How do you think like a consumer and create a brand experience through the ultimate touchpoint of your product, your packaging? And how can you map the desired customer journey for your products and overcome operational obstacles along the way?

In this session, you will learn:

  • How to strive for brand intent throughout the operational process.
  • How to create an emotional connection between consumers and your brand.
  • How to create a relationship with your consumer beyond the ‘first date’.

Moderator