Rashid Ali was born in Des Moines, Iowa and attended Iowa State University, College of Business. Prior to founding Chomps with partner Peter Maldonado, Rashid worked as a management consultant for over 10 years at a variety of firms spanning several industries and service lines. In doing so, he faced challenging business problems, dug into the numbers and details, and came up with ways to drive value for his clients. Rashid gained valuable insight that he is able to utilize today in his position with Chomps.
Through extensive research into the importance of regenerative agriculture practices, trial and error in relation to which direction to take the brand’s new grass fed beef company, as well as finding a nearby co-manufacturer to help them develop the product, Chomps was born in 2012. Together, their two-man team kicked off selling meat sticks direct-to-consumer through Facebook ads out of Pete’s spare apartment bedroom. Chomps was profitable within the first 30 days and today, nearly ten years later, Chomps is one of the fastest growing snack brands in the country, and the fastest natural meat stick brand on the market.
Rashid currently resides in Chicago where he lives with his wife and three children. At the Chomps headquarters, Rashid leads all aspects of finance and operations. Rashid's strengths include strategy and data analysis, critical thinking and crisis communication, and problem solving, among others.