As Vice President of Innovation, Pete is responsible for leading the discovery of insights, development of innovation strategies and product concepts, positioning, all the way through to commercialization. Pete has deep experience across food & beverage CPG channels, categories, & companies.
Pete draws on 20+ years of experience in the Consumer Packaged Goods space -- spanning wine to waffles, frozen entrees & pizzas to fresh chicken & organic snacks, plant-based burgers to plant-based energy and hydration beverages. He has worked on iconic and award-winning brands and products at companies big and small, such as Gallo, Kellogg, Del Monte, Foster Farms, and even a start-up of his own with his wife. He has taken part in various pitch slams and has won Effies and Nextys throughout his career. On a volunteer basis, Pete serves on the executive team of Naturally Bay Area’s Board in addition to Naturally Network’s National Board of Directors.
Pete is focused on putting companies on the path to delivering ROI through Mattson’s approach to Renovation, Optimization, and Innovation. He works closely with Mattson’s team of food technologists, culinary artists, scientists, sourcing, commercialization and regulatory experts.