Full Name
Alexia Lundberg
Job Title
Chief Product Officer
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Professional Bio

I have been in the health and wellness industry for over 15 years.  My roles have ranged from basic research to international business development to leading product and packaging teams to create an entire new brand. Defining the brand strategy and tactical execution at the early stage is where I thrive. I currently lead Product at WILL PERFORM where I was part of the founding team that brought the brand and products to life. 

I have a B.S. in Dietetics from the University of Florida, a Ph. D. in Nutritional Biochemistry from University of North Carolina at Chapel Hill and I did my post-doctoral training in Immunology at Harvard University.

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Alexia Lundberg