Insider Tips for Selling Your Proposition to Large Companies: Lessons from a 28-Year P&G Veteran
Date & Time
Sunday, September 10, 2023, 3:45 PM - 4:15 PM
Location Name
Pavilion 9-10

Think you want to partner with a large company - or perhaps license or sell your proposition to one? This talk will focus on things that large companies are looking for as they evaluate new propositions to bring into their portfolios. From business model fit to consumer acceptance to fit with strategy, Ken will cover a number of critical topics large companies use when making portfolio decisions. He will use concrete examples from projects he was worked on in the past to bring these concepts to life. His 28 years at Procter & Gamble were focused on bringing new ideas to life for consumers in brand portfolios that were either already existing or entirely new to the company, and these insights should help you better form your pitch for a higher success rate in transferring big ideas to the marketplace.

Ken McGuire
Session Type